Narrow search
Showing 1 - 10 of 41
Cover Image
The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.; Cuny, Caroline - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 883-891
Persistent link: https://www.econbiz.de/10009579953
Cover Image
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Cover Image
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Cover Image
The effects of advertisement picture likeability on information search and brand choice
Obermiller, Carl; Sawyer, Alan G. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009160252
Cover Image
The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil; Myer, Duane W. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
Cover Image
The attraction effect is more pronounced for consumers who rely on intuitive reasoning
Mao, Wen; Oppewal, Harmen - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 339-351
Persistent link: https://www.econbiz.de/10009530698
Cover Image
How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin; Naik, Prasad A. - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
Cover Image
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen; Lee, Yih Hwai - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Cover Image
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Cover Image
The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171