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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Experiment"
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Brand image
Experiment
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
70
Markenführung
70
Markenimage
61
Beziehungsmarketing
52
Relationship marketing
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Entscheidung unter Unsicherheit
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Klink, Richard R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
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2
Dens, Nathalie
2
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Kim, Jungkeun
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2
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2
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2
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2
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2
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2
Völckner, Franziska
2
Wu, Lan
2
Yoon, Carolyn
2
Aguirre-Rodriguez, Alexandra
1
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1
Athaide, Gerard A.
1
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
549
The journal of brand management : an international journal
338
The journal of product & brand management
314
Journal of retailing and consumer services
284
Psychology & marketing
177
Tourism management : research, policies, practice
118
European journal of marketing : EJM
115
Journal of travel and tourism marketing
114
Asia Pacific journal of marketing and logistics
110
International journal of hospitality management
107
Journal of consumer research : JCR ; an interdisciplinary bimonthly
106
Journal of marketing communications
101
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing intelligence & planning
86
Journal of marketing research : JMR
83
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of international consumer marketing
77
SpringerLink / Bücher
75
The journal of consumer marketing
75
Journal of economic behavior & organization : JEBO
73
Journal of marketing
70
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of marketing management : MM
66
International marketing review
65
International journal of consumer studies
64
Journal of global marketing
64
Journal of the Academy of Marketing Science
63
Journal of strategic marketing
61
Management science : journal of the Institute for Operations Research and the Management Sciences
59
Cogent business & management
57
Tourism management perspectives : TMP
56
Journal of behavioral and experimental economics
55
Journal of fashion marketing and management
55
International journal of advertising : the quarterly review of marketing communications
53
Journal of promotion management : innovations in planning and applied research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
The IUP journal of brand management : IJBRM
53
International journal of internet marketing and advertising : IJIMA
52
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ECONIS (ZBW)
77
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1
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
3
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
4
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
5
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
6
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
7
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
8
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
9
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
Saved in:
10
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
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