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Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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Pricing and persuasive advertising in a differentiated market
Jiang, Baojun; Srinivasan, Kannan - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan; Qiu, Liangfei; Chen, Hailiang; Yen, Benjamin - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
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A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 577-591
Persistent link: https://www.econbiz.de/10013454635