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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
53
Markenführung
53
Brand image
50
Markenimage
50
Advertising effects
48
Werbewirkung
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Marketingmanagement
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Kim, Jungkeun
4
Barone, Michael J.
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Bechara, Antoine
3
Blanchard, Simon J.
3
Drolet, Aimee
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Paas, Leonard J.
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Schmitt, Bernd
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Yoon, Song-oh
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Aspara, Jaakko
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Biswas, Abhijit
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Bradlow, Eric T.
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Breugelmans, Els
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Choi, Jungsil
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Dai, Xianchi
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Dawes, John
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DeSarbo, Wayne
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Deshpandé, Rohit
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghose, Anindya
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Ghosh Chowdhury, Tilottama
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Gunasti, Kunter
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Hill, Ronald Paul
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,373
Journal of retailing and consumer services
1,983
International journal of consumer studies
777
International journal of hospitality management
758
Psychology & marketing
698
SpringerLink / Bücher
666
European Journal of Marketing
640
NBER working paper series
607
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Working paper / National Bureau of Economic Research, Inc.
518
European journal of marketing : EJM
507
Journal of Consumer Marketing
501
NBER Working Paper
463
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Asia Pacific journal of marketing and logistics
434
Journal of marketing
429
Journal of marketing management : MM
422
Journal of marketing research : JMR
420
Journal of marketing communications
418
The journal of product & brand management
414
Industrial marketing management : the international journal for industrial and high-tech firms
410
The journal of brand management : an international journal
410
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
396
Journal of the Academy of Marketing Science
385
Journal of strategic marketing
380
Journal of advertising research
369
International Marketing Review
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of international consumer marketing
342
Journal of travel and tourism marketing
335
Journal of business ethics : JOBE
326
Journal of retailing
326
Cogent business & management
325
Marketing intelligence & planning
321
Journal of global marketing
318
Tourism management : research, policies, practice
317
International journal of retail & distribution management
305
Journal of fashion marketing and management
302
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ECONIS (ZBW)
336
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Modeling
advertising
impact at campaign level : empirical generalizations relative to long-term
advertising
profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
5
The Korean language and the effects of its honorifics system in
advertising
: deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
6
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
Pricing and persuasive
advertising
in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
Saved in:
9
We are more tolerant than I : self-construal and consumer responses toward deceptive
advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
10
The effect of augmented reality versus traditional
advertising
: a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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