//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An assessment of measurement i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market research
45
Marktforschung
45
Consumer behaviour
25
Konsumentenverhalten
25
Internet
11
Decision under uncertainty
6
Entscheidung unter Unsicherheit
6
Internet marketing
6
Online-Marketing
6
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Viral marketing
5
Virales Marketing
5
Brand image
4
Experiment
4
Markenimage
4
Präferenztheorie
4
Social Web
4
Social web
4
Theory of preferences
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Decision theory
3
Entscheidungstheorie
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
New product development
3
Personality psychology
3
Persönlichkeitspsychologie
3
Produktentwicklung
3
Auction theory
2
Auktionstheorie
2
Befragung
2
Beziehungsmarketing
2
more ...
less ...
Online availability
All
Undetermined
14
Free
1
Type of publication
All
Article
57
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
58
Author
All
Allenby, Greg M.
2
Bradlow, Eric T.
2
Ghose, Anindya
2
Goldfarb, Avi
2
Haruvy, Ernan
2
Lynch, John G.
2
Manchanda, Puneet
2
Paas, Leonard J.
2
Soman, Dilip
2
Walker Reczek, Rebecca
2
Adamowicz, Wiktor
1
Aguirre-Rodriguez, Alexandra
1
Aguirregabiria, Victor
1
Albuquerque, Paulo
1
Alford, Bruce L.
1
Amaldoss, Wilfred
1
Ansari, Asim
1
Ariely, Dan
1
Arora, Neeraj
1
Bacon, Lynd
1
Bajari, Pat
1
Bao, Yongchuan
1
Bearden, William O.
1
Bechara, Antoine
1
Ben-Akiva, Moshe Emanuel
1
Berger, Jonah
1
Bodapati, Anand
1
Bollinger, Bryan
1
Bonatti, Alessandro
1
Bothner, Matthew S.
1
Botti, Simona
1
Bradlow, Eric
1
Bravo, Mercedes Esteban
1
Brazell, Jeff D.
1
Breiter, Hans
1
Broniarczyk, Susan
1
Bronnenberg, Bart J.
1
Brownstone, David
1
Bunch, David S.
1
Bóveda-Lambie, Adriana M.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
396
Online Information Review
311
SOEP survey papers
234
Telecommunications policy : the international journal of digital economy, data sciences and new media
220
SpringerLink / Bücher
197
Journal of business research : JBR
196
Journal of marketing
181
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
149
NBER working paper series
138
Working paper / National Bureau of Economic Research, Inc.
129
Aslib Proceedings
126
International journal of market research : JMRS ; the journal of the Market Research Society
117
Marketing Intelligence & Planning
113
NBER Working Paper
109
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
109
Discussion paper series / IZA
106
Europäische Hochschulschriften / 5
101
Information economics and policy : IEP
101
European Journal of Marketing
98
Intereconomics
93
IZA Discussion Papers
87
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Strategic Direction
87
Gabler Edition Wissenschaft
86
Qualitative market research : an international journal
86
Journal of the Academy of Marketing Science
84
MPRA Paper
84
Journal of Documentation
83
Qualitative Market Research: An International Journal
83
Industrial Management & Data Systems
82
Technological forecasting & social change : an international journal
82
Esomar congress
80
CESifo working papers
79
Journal of Consumer Marketing
79
Journal of advertising research
76
Journal of marketing management : MM
70
Journal of business economics : JBE
68
Journal of retailing
67
Marketing : ZFP ; journal of research and management
66
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar
;
Walker Reczek, Rebecca
;
Bearden, William O.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
Saved in:
2
Please do not answer if you are reading this : respondent attention in online panels
Paas, Leonard J.
;
Morren, Meike
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10011820261
Saved in:
3
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
4
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
5
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
Saved in:
6
Behavioral frontiers in choice modeling
Adamowicz, Wiktor
;
Bunch, David S.
;
Cameron, Trudy Ann
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 215-228
Persistent link: https://www.econbiz.de/10003774267
Saved in:
7
Reinforcement versus balance response in sequential choice
Huber, Joel
;
Goldsmith, Kelly
;
Mogilner, Cassie
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003774300
Saved in:
8
A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.
;
Janiszewski, Chris A.
;
Keeney, Ralph L.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
Saved in:
9
Sequential sampling models of choice : some recent advances
Otter, Thomas
;
Johnson, Joe
;
Rieskamp, Jörg
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10003774316
Saved in:
10
Risk, uncertainty and discrete choice models
Palma, André de
;
Ben-Akiva, Moshe Emanuel
;
Brownstone, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 269-285
Persistent link: https://www.econbiz.de/10003774322
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->