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Conveying level of science : tests of iconic and comparative formats
France, Karen Russo; Bone, Paula Fitzgerald - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 385-397
Persistent link: https://www.econbiz.de/10003898055
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Empathetic responses to advertising : testing a network of antecedents and consequences
Mooradian, Todd A.; Matzler, Kurt; Szykman, Lisa R. - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10003703863
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Can a print publication be equally effective online? : testing the effect of medium type on marketing communications
Magee, Robert G. - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 85-95
Persistent link: https://www.econbiz.de/10009723161
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Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young; Park, Chan Su - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei; Chiang, Min-Hsien; Yang, Chi-lin - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
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Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe; Broz-Giroux, Anne - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
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Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.; Paas, Leonard J. - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011