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Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young; Park, Chan Su - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
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Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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New product preannouncements, advertising investments, and stock returns
Chen, Chien-wei; Chiang, Min-Hsien; Yang, Chi-lin - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
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Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe; Broz-Giroux, Anne - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
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Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.; Paas, Leonard J. - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
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Death-related publicity as informational advertising : evidence from the music industry
Brandes, Leif; Nüesch, Stephan; Franck, Egon - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 143-157
Persistent link: https://www.econbiz.de/10011445962
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Pricing and persuasive advertising in a differentiated market
Jiang, Baojun; Srinivasan, Kannan - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 579-588
Persistent link: https://www.econbiz.de/10011537284