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A simple heuristic for obtaining pareto/NBD parameter estimates
Marshall, Pablo - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 165-173
Persistent link: https://www.econbiz.de/10011339362
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The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise; Tossan, Vesselina; Connan … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.; Fowler, Kendra; Saenger, Christina - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
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Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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Can negative buzz increase awareness and purchase intent?
Han, Jung Ah; Feit, Elea McDonnell; Srinivasan, Shuba - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
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Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gonzales, Gabriel E.; Bolton, Lisa E.; Meloy, Margaret G. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10012229463
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Drug influences on consumer judgments : emerging insights and research opportunities from the intersection of pharmacology and psychology
Durso, Geoffrey R. O.; Haws, Kelly L.; Way, Baldwin M. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 19-23
Persistent link: https://www.econbiz.de/10012229469
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Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung; Torelli, Carlos J.; Monga, Alokparna Basu; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 307-319
Persistent link: https://www.econbiz.de/10012144813