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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
42
Konsumentenverhalten
42
Advertising
35
Emotion
34
Werbung
34
Advertising effects
25
Werbewirkung
25
Brand management
12
Markenführung
12
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9
Markenimage
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English
68
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Rossiter, John R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Paas, Leonard J.
2
Septianto, Felix
2
Agnihotri, Raj
1
Ahn, Hongmin
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Aurier, Philippe
1
Bae, Sohyun
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Baek, Tae Hyun
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Basuroy, Suman
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Cai, Gangshu
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Carroll, Ryall
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Caruelle, Delphine
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Chen, Chien-wei
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Chen, Hailiang
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Chen, Jialie
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Chen, Ming
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
425
Journal of advertising research
269
International journal of advertising : the review of marketing communications
223
Journal of advertising : official publication of the American Academy of Advertising
211
Journal of retailing and consumer services
210
International journal of advertising : the quarterly review of marketing communications
200
International journal of hospitality management
189
Journal of advertising
181
Psychology & marketing
180
Journal of marketing communications
173
European Journal of Marketing
145
Journal of business ethics : JOBE
142
Journal of Consumer Marketing
136
Journal of economic psychology : research in economic psychology and behavioral economics
135
Journal of consumer research : JCR ; an interdisciplinary bimonthly
134
SpringerLink / Bücher
134
Journal of marketing research : JMR
114
European journal of marketing : EJM
106
Tourism management : research, policies, practice
106
Journal of promotion management : JPM
102
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
101
Journal of marketing
98
Management science : journal of the Institute for Operations Research and the Management Sciences
96
NBER working paper series
91
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Journal of promotion management : innovations in planning and applied research
83
Young Consumers
83
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
European journal of operational research : EJOR
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
NBER Working Paper
73
Journal of historical research in marketing
72
Working paper / National Bureau of Economic Research, Inc.
72
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
71
International journal of internet marketing and advertising : IJIMA
70
Marketing Science
69
Marketing : ZFP ; journal of research and management
67
Journal of economic behavior & organization : JEBO
66
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ECONIS (ZBW)
68
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
3
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
4
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
5
The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
Saved in:
6
Does
advertising
exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
7
The Korean language and the effects of its honorifics system in
advertising
: deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.
;
Sohn, Yong Seok
;
Yoo, Kun Woo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
Saved in:
8
New product preannouncements,
advertising
investments, and stock returns
Chen, Chien-wei
;
Chiang, Min-Hsien
;
Yang, Chi-lin
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10010367207
Saved in:
9
Modeling
advertising
impact at campaign level : empirical generalizations relative to long-term
advertising
profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
10
Moderately thin
advertising
models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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