The effect of decision makers' time perspective on intention-behavior consistency
Year of publication: |
2012
|
---|---|
Authors: | Ittersum, Koert van |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 263-277
|
Subject: | Entscheidung | Decision | Zeitmanagement | Time management | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising |
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