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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
53
Markenführung
53
Beziehungsmarketing
52
Relationship marketing
52
Brand image
50
Markenimage
50
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40
Werbewirkung
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Markenartikel
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Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Perception
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Entscheidung unter Unsicherheit
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342
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Breugelmans, Els
6
Bradlow, Eric T.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
3
Liu-Thompkins, Yuping
3
Schmitt, Bernd
3
Tam, Leona
3
Völckner, Franziska
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bell, David R.
2
Bijmolt, Tammo H. A.
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
DeSarbo, Wayne
2
Dommer, Sara Loughran
2
Doorn, Jenny van
2
Draganska, Michaela
2
Driesener, Carl
2
Eisend, Martin
2
Ghose, Anindya
2
Ghosh Chowdhury, Tilottama
2
Goedertier, Frank
2
González-Benito, Óscar
2
Grégoire, Yany
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,519
Journal of retailing and consumer services
2,308
International journal of hospitality management
980
SpringerLink / Bücher
849
International journal of consumer studies
786
Psychology & marketing
719
NBER working paper series
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Industrial marketing management : the international journal for industrial and high-tech firms
587
Working paper / National Bureau of Economic Research, Inc.
566
Journal of retailing
552
NBER Working Paper
507
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Asia Pacific journal of marketing and logistics
469
Tourism management : research, policies, practice
457
The service industries journal
453
Journal of travel and tourism marketing
442
Journal of marketing
435
The international review of retail, distribution and consumer research
433
European journal of marketing : EJM
430
European journal of operational research : EJOR
428
The journal of services marketing
422
The journal of product & brand management
419
Journal of marketing research : JMR
418
International journal of retail & distribution management
417
Journal of the Academy of Marketing Science
410
Journal of marketing management : MM
404
The journal of brand management : an international journal
395
International journal of production economics
392
International journal of contemporary hospitality management
372
Cogent business & management
361
Technological forecasting & social change : an international journal
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of hospitality marketing & management
342
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
332
Journal of international consumer marketing
331
Journal of strategic marketing
329
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ECONIS (ZBW)
342
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1
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
4
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
5
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
6
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
7
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
Saved in:
8
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
9
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
10
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
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