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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang; Liu, Hongju; Kalwani, Manohar U. - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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A social network analysis of customer-level revenue distribution
Haenlein, Michael - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10009125080
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A picture tells a thousand words : impact of an educational nutrition booklet on nutrition label gazing
Pennings, Marieke C.; Striano, Tricia; Oliverio, Susan - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 355-360
Persistent link: https://www.econbiz.de/10010439173
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On dynamic selection of households for direct marketing based on Markov chain models with memory
Otter, Pieter W. - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 73-84
Persistent link: https://www.econbiz.de/10003471285
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The past, present, and future of customer management
Oblander, Elliot Shin; Gupta, Sunil; Mela, Carl F.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
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A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
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Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.; Johnson, Lester W. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.; Shimizu, Mitsuru - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
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The 101 calorie mini pack : the interaction between numerical and verbal marketing cues
Minton, Elizabeth A.; Liu, Richie L.; Lee, Christopher T. - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011876271
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Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob; Nath, Pravin - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10011964306