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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
54
Markenführung
54
Brand image
51
Markenimage
51
Brand
42
Markenartikel
42
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41
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41
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27
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27
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23
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19
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Kim, Jungkeun
4
Klink, Richard R.
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Keller, Kevin Lane
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
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Häubl, Gerald
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Ilicic, Jasmina
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Kouril, Michal
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,953
International journal of consumer studies
769
International journal of hospitality management
734
Psychology & marketing
675
NBER working paper series
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
561
NBER Working Paper
459
The journal of brand management : an international journal
459
SpringerLink / Bücher
450
The journal of product & brand management
421
Journal of marketing research : JMR
401
Asia Pacific journal of marketing and logistics
399
European Journal of Marketing
388
European journal of marketing : EJM
383
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of Consumer Marketing
370
Tourism management : research, policies, practice
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
332
Journal of marketing
324
Journal of international consumer marketing
322
Journal of marketing management : MM
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
318
Journal of retailing
316
Journal of marketing communications
305
Cogent business & management
301
Journal of fashion marketing and management
300
International journal of retail & distribution management
295
Technological forecasting & social change : an international journal
292
The international review of retail, distribution and consumer research
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Applied economics
289
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
285
Discussion paper / Centre for Economic Policy Research
278
Journal of the Academy of Marketing Science
273
International journal of contemporary hospitality management
272
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ECONIS (ZBW)
300
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1
Decision making and
brand
choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
2
Consideration, choice, and classifying loyalty
Terech, Andres
;
Bucklin, Randolph E.
;
Morrison, Donald G.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 209-225
Persistent link: https://www.econbiz.de/10003873468
Saved in:
3
Sounds good : phonetic sound patterns in top
brand
names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
Saved in:
4
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
5
Motivational profiling of store
brand
shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
6
Brand
personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
7
The role of position, type, and combination of sound symbolism imbeds in
brand
names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
8
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
9
Ingredient branding and feedback effects : the impact of product outcomes, initial parent
brand
strength asymmetry, and parent
brand
role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
10
Falling in love with brands : a dynamic analysis of the trajectories of
brand
love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
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