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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Brand management
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Barone, Michael J.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,105
Journal of retailing and consumer services
1,968
International journal of hospitality management
834
International journal of consumer studies
762
Psychology & marketing
735
Journal of consumer research : JCR ; an interdisciplinary bimonthly
637
NBER working paper series
558
SpringerLink / Bücher
475
Working paper / National Bureau of Economic Research, Inc.
470
NBER Working Paper
412
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
399
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
375
The journal of brand management : an international journal
369
Journal of economic psychology : research in economic psychology and behavioral economics
362
European journal of marketing : EJM
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of travel and tourism marketing
353
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Journal of business ethics : JOBE
349
Journal of international consumer marketing
325
Journal of marketing management : MM
324
Cogent business & management
320
Journal of retailing
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing communications
312
Journal of consumer behaviour : an international research review
310
Journal of marketing
305
Journal of the Academy of Marketing Science
303
International journal of retail & distribution management
300
The international review of retail, distribution and consumer research
297
International journal of contemporary hospitality management
293
The journal of consumer marketing
293
Journal of fashion marketing and management
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
285
Marketing intelligence & planning
284
Technological forecasting & social change : an international journal
278
The journal of services marketing
274
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ECONIS (ZBW)
305
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305
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1
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
2
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
3
Visual attention, buying impulsiveness, and consumer behavior
Khachatryan, Hayk
;
Rihn, Alicia
;
Behe, Bridget
;
Hall, …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10011820267
Saved in:
4
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
5
The effect of decision makers' time perspective on intention-behavior consistency
Ittersum, Koert van
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 263-277
Persistent link: https://www.econbiz.de/10009530045
Saved in:
6
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
7
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee
;
Hock, Stefan J.
;
Garcia, Stephen M.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Saved in:
8
The relationship between in-store marketing and observed sales for organic versus fair trade products
Herpen, Erica van
;
Nierop, Johannes Erjen Maurice van
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009530703
Saved in:
9
Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun
;
Kim, Jae-eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
Saved in:
10
How consumers use product reviews in the purchase decision process
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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