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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of marketing
6
Journal of retailing and consumer services
4
MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
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International Journal of Contemporary Hospitality Management
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International journal of hospitality management
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Journal of Business & Industrial Marketing
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Journal of Enterprise Information Management
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Journal of revenue and pricing management
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Managerial and Decision Economics
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Marketing Letters
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Nankai business review international
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Opsearch : journal of the Operational Research Society of India
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Star power in the eye of the beholder : a study of the influence of stars in the movie industry
Liu, Angela Xia
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10010439158
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2
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
Saved in:
3
Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.
;
Li, Tieshan
;
Liu, Yong
;
Weinberg, …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
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