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Marketing management
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Dolnicar, Sara
3
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
340
Industrial marketing management : the international journal for industrial and high-tech firms
254
SpringerLink / Bücher
222
Journal of strategic marketing
204
Europäische Hochschulschriften / 5
144
European journal of marketing : EJM
138
Journal of marketing management : MM
131
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
109
Journal of retailing and consumer services
106
Journal of marketing communications
105
Journal of marketing
104
Marketing intelligence & planning
94
Gabler Edition Wissenschaft
91
Management science : journal of the Institute for Operations Research and the Management Sciences
75
Springer eBook Collection
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
The journal of brand management : an international journal
64
Lehrbuch
59
Asia Pacific journal of marketing and logistics
52
International marketing review
52
The marketing review
52
Business horizons
49
Jahrbuch der Absatz- und Verbrauchsforschung
48
Journal of marketing research : JMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Marketing : ZFP ; journal of research and management
46
Springer eBook Collection / Business and Economics
46
Journal of advertising research
45
Journal of global marketing
45
Psychology & marketing
44
Harvard-Business-Manager : das Wissen der Besten
43
The journal of product & brand management
43
Journal of business economics : JBE
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
International journal of technology marketing : IJTMkt
40
Tourism management : research, policies, practice
40
Harvard business review : HBR
39
Faculty & research / Insead : working paper series
38
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ECONIS (ZBW)
41
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1
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
2
How collinearity affects mixture regression results
Becker, Jan-Michael
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 643-659
Persistent link: https://www.econbiz.de/10011399174
Saved in:
3
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
4
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
5
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Bijmolt, Tammo H. A.
;
Velden, Michel van de
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 585-601
Persistent link: https://www.econbiz.de/10009579990
Saved in:
6
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
7
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
8
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
9
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
10
Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob
;
Nath, Pravin
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
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