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Payment method and perceptions of ownership
Kamleitner, Bernadette; Erki, Berna - In: Marketing letters : a journal of research in marketing 24 (2013) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10009723168
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The effect of control priming on irresponsible financial behavior
El Hazzouri, Mohammed; Main, Kelley J. - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10011876255
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The Second Digital Revolution
Rindfleisch, Aric - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
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Social utility and fashion behavior
MacIntyre, Shelby H. - In: Marketing letters : a journal of research in marketing 3 (1992) 4, pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
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Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan - In: Marketing letters : a journal of research in marketing 3 (1992) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
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Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin; Sung, Yongjun; Drumwright, Minette E. - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie; Dawar, Niraj - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel; Guha, Abhijit; Biswas, Abhijit; Krishnan, Balaji - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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Consumer reactions to round numbers in brand names
Gunasti, Kunter; Ozcan, Timucin - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 309-322
Persistent link: https://www.econbiz.de/10011486544