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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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Brand management
51
Markenführung
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Brand image
48
Markenimage
48
Advertising effects
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
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Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
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Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Guha, Abhijit
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Keller, Kevin Lane
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Klink, Richard R.
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Kouril, Michal
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Laurent, Gilles
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Lim, Jeen-su
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,041
Journal of retailing and consumer services
1,932
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,010
NBER working paper series
835
International journal of consumer studies
769
International journal of hospitality management
725
Working paper / National Bureau of Economic Research, Inc.
725
Psychology & marketing
654
NBER Working Paper
639
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
SpringerLink / Bücher
514
Pesquisa e planejamento econômico : PPE
501
Brazilian journal of political economy
481
Management science : journal of the Institute for Operations Research and the Management Sciences
414
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
406
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
Discussion paper
373
Cogent business & management
353
European journal of marketing : EJM
349
Journal of marketing research : JMR
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of business ethics : JOBE
343
Texto para Discussão
339
Discussion paper / Centre for Economic Policy Research
335
Journal of international consumer marketing
314
Journal of travel and tourism marketing
314
Technological forecasting & social change : an international journal
309
Applied economics
308
Journal of marketing management : MM
308
Tourism management : research, policies, practice
305
Journal of retailing
303
Journal of marketing communications
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Journal of fashion marketing and management
294
International journal of retail & distribution management
292
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
294
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61
Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
Saved in:
62
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
63
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
64
A simple heuristic for obtaining pareto/NBD parameter estimates
Marshall, Pablo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 165-173
Persistent link: https://www.econbiz.de/10011339362
Saved in:
65
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
66
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
67
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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68
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
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69
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
70
Can negative buzz increase awareness and purchase intent?
Han, Jung Ah
;
Feit, Elea McDonnell
;
Srinivasan, Shuba
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012229461
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