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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
51
Markenführung
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Brand image
48
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48
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Kim, Jungkeun
4
Barone, Michael J.
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Blanchard, Simon J.
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Yoon, Carolyn
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Breugelmans, Els
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Böckenholt, Ulf
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Chen, Qimei
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Marketing letters : a journal of research in marketing
Journal of business ethics : JOBE
2,273
Journal of business research : JBR
2,182
Journal of retailing and consumer services
1,944
International journal of hospitality management
796
International journal of consumer studies
765
SpringerLink / Bücher
759
Psychology & marketing
661
NBER working paper series
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Working paper / National Bureau of Economic Research, Inc.
524
Journal of Business Ethics
506
NBER Working Paper
456
Journal of business ethics : JBE
421
The journal of product & brand management
406
Asia Pacific journal of marketing and logistics
398
The journal of brand management : an international journal
388
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
385
European journal of marketing : EJM
381
Cogent business & management
377
Management science : journal of the Institute for Operations Research and the Management Sciences
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing research : JMR
346
Journal of marketing management : MM
325
Tourism management : research, policies, practice
325
Springer eBook Collection
324
Journal of travel and tourism marketing
318
Journal of international consumer marketing
316
Journal of marketing communications
314
Technological forecasting & social change : an international journal
308
Journal of retailing
307
Journal of fashion marketing and management
300
Journal of economic psychology : research in economic psychology and behavioral economics
298
International journal of contemporary hospitality management
297
Journal of marketing
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
288
Journal of economic behavior & organization : JEBO
288
The journal of consumer marketing
285
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ECONIS (ZBW)
297
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1
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Saved in:
2
Value instantiation : how to overcome the value conflict in promoting luxury brands with CSR initiatives
Park, Ji Kyung
;
Torelli, Carlos J.
;
Monga, Alokparna Basu
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 307-319
Persistent link: https://www.econbiz.de/10012144813
Saved in:
3
Exploring the unintended negative impact of an ethical climate in competitive environments
Hochstein, Bryan W.
;
Zahn, William J.
;
Bolander, Willy
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 621-635
Persistent link: https://www.econbiz.de/10011780889
Saved in:
4
Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.
;
Darke, Peter
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
Saved in:
5
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
6
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
7
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
8
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
9
Business students' attitudes toward unethical behavior : a multi-country comparison
Crittenden, Victoria Lynn
;
Hanna, Richard C.
;
Peterson, …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003805699
Saved in:
10
Business strategy, marketing organization culture, and performance
Slater, Stanley F.
;
Olson, Eric M.
;
Finnegan, Carol
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009305527
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