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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
49
Markenimage
49
Advertising effects
41
Werbewirkung
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Entscheidung unter Unsicherheit
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English
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Eisend, Martin
3
Lim, Jeen-su
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
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Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,051
Journal of retailing and consumer services
1,948
Sustainability
1,667
International journal of consumer studies
766
Economics Papers from University Paris Dauphine
747
International journal of hospitality management
746
Psychology & marketing
661
MPRA Paper
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
555
Working paper / National Bureau of Economic Research, Inc.
442
Asia Pacific journal of marketing and logistics
402
The journal of product & brand management
396
NBER Working Paper
389
European journal of marketing : EJM
359
SpringerLink / Bücher
358
The journal of brand management : an international journal
355
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Cogent business & management
335
Management science : journal of the Institute for Operations Research and the Management Sciences
330
Journal of travel and tourism marketing
327
Journal of marketing management : MM
323
Journal of international consumer marketing
320
Tourism management : research, policies, practice
317
Journal of retailing
306
Journal of marketing communications
297
International journal of retail & distribution management
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Journal of fashion marketing and management
294
Technological forecasting & social change : an international journal
294
The international review of retail, distribution and consumer research
293
Journal of marketing
292
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
284
Journal of the Academy of Marketing Science
280
Journal of business ethics : JOBE
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
The journal of services marketing
265
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ECONIS (ZBW)
295
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295
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1
The role of brands in recruitment : a mixed-brand strategy approach
Kim, John Ming
;
York, Kenneth M.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10009160247
Saved in:
2
How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
3
Integrated mixed logit and latent variable models
Danthurebandara, Vishva Manohara
;
Vandebroek, Martina
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 245-259
Persistent link: https://www.econbiz.de/10009786895
Saved in:
4
Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
4
,
pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
Saved in:
5
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
Saved in:
6
Consumer emotional intelligence and its effects on responses to transgressions
Ahn, Hongmin
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 223-233
Persistent link: https://www.econbiz.de/10011486471
Saved in:
7
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
8
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
9
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
10
Consumer reactions to round numbers in brand names
Gunasti, Kunter
;
Ozcan, Timucin
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011486544
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