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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Kim, Jungkeun
4
Klink, Richard R.
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Barone, Michael J.
3
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3
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DeSarbo, Wayne
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Drolet, Aimee
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Yoon, Song-oh
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Ghosh Chowdhury, Tilottama
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,990
International journal of consumer studies
774
International journal of hospitality management
771
Psychology & marketing
766
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451
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Journal of travel and tourism marketing
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Journal of marketing communications
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Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Journal of retailing
335
Journal of fashion marketing and management
322
Journal of the Academy of Marketing Science
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Cogent business & management
314
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
299
The international review of retail, distribution and consumer research
298
Journal of advertising : official publication of the American Academy of Advertising
292
International journal of contemporary hospitality management
291
International journal of advertising : the quarterly review of marketing communications
284
Journal of business ethics : JOBE
282
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ECONIS (ZBW)
336
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1
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
4
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
5
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
8
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
9
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
10
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
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