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Marketing letters : a journal of research in marketing
Lehrbuch
21
International journal of advertising : the quarterly review of marketing communications
15
SpringerLink / Bücher
15
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising
11
International journal of advertising : the review of marketing communications
9
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
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European Advertising Academy
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Journal of the Academy of Marketing Science
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Advances in advertising research
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BuR - Business Research
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Journal of current issues and research in advertising : JCIRA
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Journal of international marketing
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Springer eBook Collection
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
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Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing : ZFP ; journal of research and management
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Marketing-Management
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Arbeitspapier / Institut für Markt- und Verbrauchsforschung im Fachbereich Wirtschaftswissenschaft der Freien Universität Berlin
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Business research
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Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
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Marketing Letters
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Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Gabler Lehrbuch
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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How humor in advertising works : a meta-analytic test of alternative models
Eisend, Martin
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10009160251
Saved in:
2
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
3
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
4
Assessing the enduring impact of influential papers
Eisend, Martin
;
Lehmannm, Donald R.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011444040
Saved in:
5
Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin
;
Stokburger-Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010161512
Saved in:
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