//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A pricing model with dynamic r...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
139
Free
16
Type of publication
All
Article
291
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
289
Aufsatz in Zeitschrift
289
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
292
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
1,997
Journal of retailing and consumer services
1,931
International journal of consumer studies
775
International journal of hospitality management
728
NBER working paper series
715
Psychology & marketing
658
Working paper / National Bureau of Economic Research, Inc.
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of banking & finance
539
NBER Working Paper
537
SpringerLink / Bücher
421
Management science : journal of the Institute for Operations Research and the Management Sciences
407
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
391
European Journal of Marketing
375
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
320
Cogent business & management
316
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
306
Journal of marketing communications
296
Tourism management : research, policies, practice
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of marketing
291
The international review of retail, distribution and consumer research
289
Discussion paper / Centre for Economic Policy Research
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of business ethics : JOBE
267
Journal of the Academy of Marketing Science
267
Technological forecasting & social change : an international journal
267
more ...
less ...
Source
All
ECONIS (ZBW)
292
Showing
1
-
10
of
292
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
Saved in:
2
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
3
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
4
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
5
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
6
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
7
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
8
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
Saved in:
9
The time-harried shopper : exploring the differences between maximizers and satisficers
Ghosh Chowdhury, Tilottama
;
Ratneshwar, Srinivasan
; …
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10003819978
Saved in:
10
The effect of incidental out-of-stock options on preferences
Kramer, Thomas
;
Carroll, Ryall
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 197-208
Persistent link: https://www.econbiz.de/10003819982
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->