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Consumer behaviour
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Brand management
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Barone, Michael J.
4
Kim, Jungkeun
4
Bechara, Antoine
3
Blanchard, Simon J.
3
Breugelmans, Els
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Drolet, Aimee
3
Paas, Leonard J.
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Tam, Leona
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Yoon, Song-oh
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Batra, Rajeev
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Bell, David R.
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Biswas, Abhijit
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Bradlow, Eric T.
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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Dawes, John
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DeSarbo, Wayne
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Deshpandé, Rohit
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghose, Anindya
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Ghosh Chowdhury, Tilottama
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Grégoire, Yany
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Guha, Abhijit
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Guiltinan, Joseph P.
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Gunasti, Kunter
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,464
Journal of retailing and consumer services
2,120
The Pakistan development review : PDR
1,763
International journal of hospitality management
1,462
International journal of consumer studies
782
NBER working paper series
744
Psychology & marketing
716
Working paper / National Bureau of Economic Research, Inc.
660
SpringerLink / Bücher
636
International journal of contemporary hospitality management
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER Working Paper
582
Tourism management : research, policies, practice
558
European Journal of Marketing
542
The service industries journal
532
European journal of marketing : EJM
487
Asia Pacific journal of marketing and logistics
466
Journal of travel and tourism marketing
459
Journal of marketing management : MM
450
Management science : journal of the Institute for Operations Research and the Management Sciences
446
Industrial marketing management : the international journal for industrial and high-tech firms
443
Cogent business & management
432
Journal of Consumer Marketing
424
The journal of product & brand management
414
Journal of the Academy of Marketing Science
409
Journal of strategic marketing
406
The journal of brand management : an international journal
406
Journal of marketing
405
Journal of marketing research : JMR
405
The journal of services marketing
401
Journal of hospitality marketing & management
395
Journal of Services Marketing
389
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
382
Journal of marketing communications
371
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
367
Journal of retailing
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Marketing intelligence & planning
340
Journal of international consumer marketing
336
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ECONIS (ZBW)
344
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1
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
2
The nature of an apology : an experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10009786892
Saved in:
3
Interrupted anticipation after a service failure : the role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
Moore, David J.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 399-408
Persistent link: https://www.econbiz.de/10010207194
Saved in:
4
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context
Ye, Jun
;
Dong, Beibei
;
Lee, Ju-Yeon
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 551-564
Persistent link: https://www.econbiz.de/10011780865
Saved in:
5
Novel versus familiar brands : an analysis of neurophysiology, response latency, and choice
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 745-759
Persistent link: https://www.econbiz.de/10009579972
Saved in:
6
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
7
Quality of past performance : impact on consumers' responses to service failure
Vázquez Casielles, Rodolfo
;
Belén del Río-Lanza, Ana
; …
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10003549611
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8
A threshold model for respondent heterogeneity
Chandukala, Sandeep R.
;
Long-Tolbert, Sylvia
;
Allenby, …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009160250
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9
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
Lee, Eun Young
;
Park, Chan Su
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10011399098
Saved in:
10
Powerlessness following service failure and its implications for service recovery
Wong, Jimmy
;
Newton, Joshua D.
;
Newton, Fiona J.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10011444023
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