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Marketing letters : a journal of research in marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Introduction to special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
3
,
pp. 273-274
Persistent link: https://www.econbiz.de/10012657857
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2
Sparking conversations : editors' pick with commentaries and thematic article compilations
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013184239
Saved in:
3
Editorial: relaunching marketing letters
Bradlow, Eric T.
;
Golder, Peter N.
;
Huber, Joel
;
Jap, …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 311-314
Persistent link: https://www.econbiz.de/10012417684
Saved in:
4
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
5
The Pareto rule in marketing revisited : is it 80/20 or 70/20?
McCarthy, Daniel M.
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 139-150
Persistent link: https://www.econbiz.de/10012059954
Saved in:
6
The Pareto rule for frequently purchased packaged goods : an empirical generalization
Kim, Baek Jung
;
Singh, Vishal
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011780829
Saved in:
7
Introducing Marketing Letters' data policy
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 361-364
Persistent link: https://www.econbiz.de/10013454564
Saved in:
8
Marketing Letters encourages submissions to Replication Corner
Labroo, Aparna A.
;
Mizik, Natalie
;
Winer, Russell S.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 543
Persistent link: https://www.econbiz.de/10013454625
Saved in:
9
Special issue on gender and ethnicity in the marketing professoriate
Labroo, Aparna A.
(
ed.
);
Mizik, Natalie
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012657852
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