Narrow search
Showing 1 - 3 of 3
Cover Image
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Cover Image
Effects of firm-, industry-, and country-level innovation on firm performance
Zhang, Yufei; Hult, G. Tomas M.; Ketchen, David J. <Jr.>; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 231-245
Persistent link: https://www.econbiz.de/10012301458
Cover Image
A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011653723