A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Year of publication: |
March 2017
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Authors: | Akdeniz, M. Billur ; Calantone, Roger J. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 43-57
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Subject: | Quality perception gap | Objective quality | Perceived quality | Marketing signals | Panel data econometrics | Automotive industry | Kfz-Industrie | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception |
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