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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange; Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
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The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Kim, Ju-Young; Kaufmann, Katharina; Stegemann, Manuel - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 409-423
Persistent link: https://www.econbiz.de/10010439152
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Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van; Fransen, Marieke L.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
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The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah; Dolansky, Eric; Mantonakis, Antonia; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
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Impulse versus opportunistic purchasing during a grocery shopping experience
Massara, Francesco; Melara, Robert D.; Liu, Sandra S. - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 361-372
Persistent link: https://www.econbiz.de/10010439169
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Perceptions of price (un)fairness in a channel context
Ratchford, Mark - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 343-353
Persistent link: https://www.econbiz.de/10010439201
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Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young; Schmitt, Bernd; Magnenat-Thalmann, Nadia - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10012016690
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A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Pauser, Sandra; Wagner, Udo - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10012016695
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Spending as protection : the need for safety increases preference for luxury products
Ma, Han; Bradshaw, Hannah K.; Janakiraman, Narayan; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10012016708
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712