A wearable sales assistant : capturing dynamic nonverbal communication behaviors using sensor technology
Sandra Pauser, Udo Wagner
| Year of publication: |
2019
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|---|---|
| Authors: | Pauser, Sandra ; Wagner, Udo |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 1, p. 13-25
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| Subject: | Sociometric badges | Nonverbal behaviors | Dynamic nonverbal cues | Personal selling | Charisma | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kommunikation | Communication | USA | United States | Verkauf | Selling | Verkaufsverhalten | Sales behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09483-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016695