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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Beziehungsmarketing
52
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Markenführung
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Relationship marketing
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Breugelmans, Els
5
Bradlow, Eric T.
4
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Dawes, John
3
Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
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Aspara, Jaakko
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Bagozzi, Richard P.
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Batra, Rajeev
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Bell, David R.
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Bijmolt, Tammo H. A.
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Biswas, Abhijit
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Böckenholt, Ulf
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Chen, Qimei
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DeSarbo, Wayne
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Draganska, Michaela
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Gunasti, Kunter
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,277
Journal of retailing and consumer services
2,056
The Pakistan development review : PDR
1,753
International journal of hospitality management
841
International journal of consumer studies
771
Psychology & marketing
690
SpringerLink / Bücher
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
540
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
464
Asia Pacific journal of marketing and logistics
432
The journal of product & brand management
408
NBER Working Paper
404
European journal of marketing : EJM
393
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
381
The journal of brand management : an international journal
379
Journal of marketing research : JMR
373
The journal of services marketing
368
Journal of travel and tourism marketing
366
Journal of marketing
363
Cogent business & management
361
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing management : MM
359
Journal of the Academy of Marketing Science
357
Tourism management : research, policies, practice
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of retailing
342
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
319
The service industries journal
319
International journal of contemporary hospitality management
314
International journal of retail & distribution management
313
Journal of marketing communications
313
The international review of retail, distribution and consumer research
308
Journal of strategic marketing
300
Journal of fashion marketing and management
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
298
Journal of business ethics : JOBE
296
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ECONIS (ZBW)
318
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1
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
Saved in:
2
Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna
;
Riccaboni, Massimo
;
Romiti, Anna
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
Saved in:
3
Attributions of blame following a product-harm crisis depend on consumers’ attachment styles
Whelan, Jodie
;
Dawar, Niraj
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 285-294
Persistent link: https://www.econbiz.de/10011486533
Saved in:
4
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
5
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
6
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
7
Implications of minimum contract durations on customer retention
Becker, Jan U.
;
Spann, Martin
;
Schulze, Timo
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 579-592
Persistent link: https://www.econbiz.de/10011399128
Saved in:
8
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
9
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
10
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
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