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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
292
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292
Brand management
51
Markenführung
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Brand image
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Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
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Tam, Leona
3
Yoon, Carolyn
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Yoon, Song-oh
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Aspara, Jaakko
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2
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2
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Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
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Chen, Qimei
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Dai, Xianchi
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Kouril, Michal
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,130
Journal of retailing and consumer services
1,960
NBER working paper series
1,209
NBER Working Paper
875
International journal of hospitality management
827
Working paper / National Bureau of Economic Research, Inc.
804
International journal of consumer studies
769
Discussion paper series / IZA
700
Psychology & marketing
663
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Discussion papers / CEPR
558
Working paper
540
CESifo working papers
504
Management science : journal of the Institute for Operations Research and the Management Sciences
486
Covid economics : vetted and real-time papers
477
Technological forecasting & social change : an international journal
455
IZA Discussion Paper
422
Journal of economic behavior & organization : JEBO
411
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
395
Cogent business & management
394
Finance research letters
387
European Journal of Marketing
375
Journal of Consumer Marketing
369
SpringerLink / Bücher
366
The journal of brand management : an international journal
355
Tourism management : research, policies, practice
355
European journal of marketing : EJM
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
342
Journal of travel and tourism marketing
338
Journal of international consumer marketing
322
European research studies
320
Journal of marketing management : MM
312
International journal of contemporary hospitality management
310
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
307
Journal of marketing communications
305
Journal of retailing
305
Discussion paper
303
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ECONIS (ZBW)
295
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1
Building consumer self-control : the effect of self-control exercises on impulse buying urges
Sultan, Abdullah J.
;
Joireman, Jeff
;
Sprott, David E.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10009530127
Saved in:
2
Religiosity's influence on stability-seeking consumption during times of great uncertainty : the case of the
coronavirus
pandemic
Minton, Elizabeth A.
;
Cabano, Frank G.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10012548405
Saved in:
3
Signal effect of a targeted travel subsidy on consumer behavior during the
coronavirus
disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
4
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
5
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
6
Towards a brain-to-society systems model of individual choice
Dubé, Laurette
;
Bechara, Antoine
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10003774348
Saved in:
7
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
8
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bronnenberg, Bart J.
;
Dubé, Jean Pierre
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 367-382
Persistent link: https://www.econbiz.de/10003774410
Saved in:
9
How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Ratner, Rebecca K.
;
Soman, Dilip
;
Zauberman, Gal
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003774421
Saved in:
10
Experiments on strategic choices and markets
Amaldoss, Wilfred
;
Ho, Teck-Hua
;
Krishna, Aradhna
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 417-429
Persistent link: https://www.econbiz.de/10003774431
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