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~isPartOf:"Marketing management : a cultural perspective"
~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~person:"Belk, Russell W."
~person:"Cross, Samantha N. N."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
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Consumer behaviour
5
Market research
4
Marketing theory
3
Marketingtheorie
3
Action research
1
Aktionsforschung
1
Environmental consciousness
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Frauen
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Innovation
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Belk, Russell W.
Cross, Samantha N. N.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Dobscha, Susan
2
Thompson, Craig J.
2
Anderson, Laurel
1
Arnould, Erich J.
1
Bargh, John A.
1
Bonnin, Gaël
1
Borghini, Stefania
1
Cova, Véronique
1
Gilly, Mary C.
1
Guiot, Denis
1
Hill, Ronald Paul
1
Luedicke, Marius K.
1
Maclaran, Pauline
1
McDonagh, Pierre
1
Moisander, Johanna
1
Prothero, Andrea
1
Roux, Dominique
1
Valtonen, Anu
1
Zaltman, Gerald
1
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Marketing management : a cultural perspective
The impact of theory on representations of the consumer and the marketing organisation
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Consumer culture theory
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to consumer behavior
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
Saved in:
2
Research methods for innovative cultural marketing management (CMM) : strategy and practices
Cross, Samantha N. N.
;
Gilly, Mary C.
- In:
Marketing management : a cultural perspective
,
(pp. 261-278)
.
2012
Persistent link: https://www.econbiz.de/10009508088
Saved in:
3
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
4
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
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