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~isPartOf:"Marketing management : a cultural perspective"
~isPartOf:"Transformative consumer research for personal and collective well-being"
~person:"Belk, Russell W."
~person:"Cross, Samantha N. N."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Cross, Samantha N. N.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
McDonagh, Pierre
3
Dobscha, Susan
2
Mick, David Glen
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Pechmann, Cornelia
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Pettigrew, Simone
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Marketing management : a cultural perspective
Transformative consumer research for personal and collective well-being
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Country of origin effect : looking back and moving forward
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Cross-cultural and critical perspectives on brands
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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International journal of advertising : the quarterly review of marketing communications
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Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 4
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Challenges and trends in modern banking
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Consumer culture theory
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Contemporary consumer culture theory
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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E-business : state of the art of ICT based challenges and solutions
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
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Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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Les outils de l'économiste à l'épreuve ; 1
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Research in consumer behavior
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Routledge frontiers in the development of international business, management and marketing
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Sustainable consumption, ecology and fair trade
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The Cambridge handbook of psychology and economic behaviour
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The Routledge companion to consumer behavior
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The Routledge companion to contemporary brand management
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The Routledge companion to creativity
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretical and empirical perspectives in critical marketing studies
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Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
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2
Research methods for innovative cultural marketing management (CMM) : strategy and practices
Cross, Samantha N. N.
;
Gilly, Mary C.
- In:
Marketing management : a cultural perspective
,
(pp. 261-278)
.
2012
Persistent link: https://www.econbiz.de/10009508088
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3
Sensitizing principles and practices central to social change methodologies
Ozanne, Julie L.
;
Fischer, Eileen
- In:
Transformative consumer research for personal and …
,
(pp. 89-106)
.
2012
Persistent link: https://www.econbiz.de/10009259663
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4
Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen
;
Pettigrew, Simone
;
Pechmann, Cornelia
; …
- In:
Transformative consumer research for personal and …
,
(pp. 3-24)
.
2012
Persistent link: https://www.econbiz.de/10009259666
Saved in:
5
The nature and effects of sharing in consumer behavior
Belk, Russell W.
;
Llamas, Rosa
- In:
Transformative consumer research for personal and …
,
(pp. 625-646)
.
2012
Persistent link: https://www.econbiz.de/10009260754
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