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~isPartOf:"Marketing management : a quarterly business management publication of the American Marketing Association"
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Lovelock, Christopher H.
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Montgomery, David B.
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Weinberg, Charles B.
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Marketing management : a quarterly business management publication of the American Marketing Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Management Science
6
Journal of cultural economics
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
4
Decision support systems : DSS ; the international journal
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Marketing letters : a journal of research in marketing
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Journal of Services Marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing
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The journal of consumer marketing
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The journal of services marketing
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Agribusiness
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Business Horizons
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Business horizons
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California management review
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California management review : CMR
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European Journal of Marketing
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Foundations and Trends(R) in Marketing
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Foundations and trends in marketing : FTMKT
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Geographical analysis : an international journal of theoretical geography
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Government marketing : theory and practice
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Graduate School of Business, Stanford University, Research Paper
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Handbook of marketing decision models
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Handbook of pricing research in marketing
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Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Interfaces : the INFORMS journal on the practice of operations research
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Journal of Business Research
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Journal of Consumer Marketing
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of contemporary business
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Journal of marketing research
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Journal of public policy & marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Managing public enterprises
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Fear of a Recession. The best way to deal with it is to prepare for it.
Lovelock, Christopher H.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
3
,
pp. 14-16
Persistent link: https://www.econbiz.de/10007249559
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2
Toward Strategic Intelligence Systems - The quality of strategic planning depends on the quality of information gathering. Reprinted from the Journal of Marketing.
Montgomery, David B.
;
Weinberg, Charles B.
- In:
Marketing management : a quarterly business management …
6
(
1998
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10007248911
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