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Marketing management and administrative action
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Praxis des Marketing : Erschliessung der Märkte von morgen
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The nature and scope of marketing research
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Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
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What about consumer behavior and the behavioral sciences?
Britt, Steuart Henderson
- In:
Marketing management and administrative action
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(pp. 129-136)
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1968
Persistent link: https://www.econbiz.de/10001945603
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The planning of advertising measurement
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
- In:
Marketing management and administrative action
,
(pp. 668-673)
.
1968
Persistent link: https://www.econbiz.de/10002394804
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