The planning of advertising measurement
Darrell Blaine Lucas and Steuart Henderson Britt
| Year of publication: |
1968
|
|---|---|
| Authors: | Lucas, Darrell Blaine ; Britt, Steuart Henderson |
| Published in: |
Marketing management and administrative action. - New York, NY [u.a.] : McGraw-Hill. - 1968, p. 668-673
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Lucas and Britt: Measuring advertising effectiveness. New York 1963 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002394804