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Marketing models : quantitative and behavioral
Journal of marketing research : JMR
29
Journal of modelling in management
15
Marketing Science
13
Fundamentals of marketing research ; Vol. 6
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Management Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Marketing research : a magazine of management and applications
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Legends in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
7
Strategic management journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European Journal of Operational Research
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European journal of operational research : EJOR
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Journal of marketing
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Business Horizons
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Business horizons
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Computational Statistics & Data Analysis
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International Series in Quantitative Marketing
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of the Market Research Society : JMRS
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Marketing letters : a journal of research in marketing
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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The journal of business : B
3
Applications of the sciences in marketing management
2
Interfaces : the INFORMS journal on the practice of operations research
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of Econometrics
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of econometrics
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Journal of the Academy of Marketing Science
2
New-product forecasting : models and applications
2
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
2
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Advertising management
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Bayesian decision theory in advertising
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 280-295)
.
1964
Persistent link: https://www.econbiz.de/10002539170
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2
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 298-312)
.
1964
Persistent link: https://www.econbiz.de/10002539185
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3
Bayesian statistics and product decisions
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 313-325)
.
1964
Persistent link: https://www.econbiz.de/10002539293
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