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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Füller, Johann
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of business research : JBR
9
Creativity and innovation management
7
Harvard-Business-Manager : das Wissen der Besten
6
Journal of management information systems : JMIS
5
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Marketing : ZFP ; journal of research and management
4
R & D management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
4
Marketing Review St.Gallen
3
Research policy : policy, management and economic studies of science, technology and innovation
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
2
California management review
2
Der Markt : international journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business process integration and management : IJBPIM
2
Journal of Business Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Long range planning : LRP ; international journal of strategic management
2
Management information systems : mis quarterly
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Problems and perspectives in management : PPM ; international research journal
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Sloan working papers
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Tourism management : research, policies, practice
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California management review : CMR
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
DUV : Wirtschaftswissenschaft
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Discontinuous innovation : learning to manage the unexpected
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Next Generation Internet - Video bewegt
Füller, Johann
;
Lechle, Mathias
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
2
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011914555
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2
Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja
;
Hautz, Julia
;
Füller, Johann
;
Matzler, Kurt
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
27
(
2010
)
4
,
pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
Saved in:
3
"Im Spiel liegt die Wahrheit" : Games zur Insight-Generierung
Füller, Johann
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
2
,
pp. 26-32
Persistent link: https://www.econbiz.de/10009533313
Saved in:
4
"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 12-20
Persistent link: https://www.econbiz.de/10013445120
Saved in:
5
Al-assisted searching : through crowdsourced solution spaces
Wahl, Julian
;
Füller, Johann
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 30-38
Persistent link: https://www.econbiz.de/10013445127
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