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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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Message reframing in advertising
Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.; Konrath, Sara H.; Schwarz, Norbert - In: Psychology & marketing 29 (2012) 10, pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
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Dimensional mapping : applying DQR and MDS to explore the perceptions of seniors' role in advertising
Griessmair, Michele; Strunk, Guido; Auer-Srnka, Katharina J. - In: Psychology & marketing 28 (2011) 10, pp. 1061-1086
Persistent link: https://www.econbiz.de/10009316142
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240