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An investigation into gamification as a customer engagement experience environment
Harwood, Tracy; Garry, Tony - In: The journal of services marketing 29 (2015) 6/7, pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
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Emotional timescapes : the temporal perspective and consumption emotions in services
Maguire, Louise; Geiger, Susi - In: The journal of services marketing 29 (2015) 3, pp. 211-223
Persistent link: https://www.econbiz.de/10011308999
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria; Jillapalli, Ravi; Becerra, Enrique - In: The journal of services marketing 28 (2014) 2, pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
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What makes consumers believe : the impacts of priming and sequential service experiences on consumer emotions and willingness to pay
Chou, Ting-Jui; Chang, En-Chung; Zheng, Yanan; Tang, Xiaofei - In: The journal of services marketing 30 (2016) 1, pp. 115-127
Persistent link: https://www.econbiz.de/10011445806
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How does customer orientation influence authentic emotional display?
Huang, Yu-Shan; Brown, Tom - In: The journal of services marketing 30 (2016) 3, pp. 316-326
Persistent link: https://www.econbiz.de/10011524406
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Gratitude in service encounters : implications for building loyalty
Bock, Dora Elizabeth; Folse, Judith Anne Garretson; … - In: The journal of services marketing 30 (2016) 3, pp. 341-358
Persistent link: https://www.econbiz.de/10011524416
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Consumer envy during service encounters
Anaya, Gerardo Joel; Miao, Li; Mattila, Anna S.; … - In: The journal of services marketing 30 (2016) 3, pp. 359-372
Persistent link: https://www.econbiz.de/10011524421
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The effects of anticipatory emotions on service satisfaction and behavioral intention
Koenig-Lewis, Nicole; Palmer, Adrian - In: The journal of services marketing 28 (2014) 6, pp. 437-451
Persistent link: https://www.econbiz.de/10010434609
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The role of emotions in online consumer behavior : a comparison of search, experience, and credence services
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michael - In: The journal of services marketing 26 (2012) 7, pp. 535-550
Persistent link: https://www.econbiz.de/10009672289