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Optimal advertising strategies
Sasieni, Maurice W. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10001090672
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Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10001095700
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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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Keyword search advertising and limited budgets
Shin, Woochoel - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546