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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
1,793
Gabler Edition Wissenschaft
425
Springer eBook Collection / Business and Economics
392
Europäische Hochschulschriften / 5
387
Springer eBook Collection
375
Research
275
Lehrbuch
213
Journal of retailing and consumer services
126
Gabler Research
114
European journal of operational research : EJOR
111
essentials
107
Gabler-Edition Wissenschaft
105
Bank- und finanzwirtschaftliche Forschungen
101
Neue betriebswirtschaftliche Forschung : Nbf
101
Hamburger Schriften zur Marketingforschung
99
International journal of production economics
95
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
92
Edward Elgar E-Book Archive
86
DUV / Wirtschaftswissenschaft
85
Journal of retailing
84
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
82
Discussion paper
81
Innovatives Markenmanagement
81
Industrial marketing management : the international journal for industrial and high-tech firms
80
Publikation der Swiss Banking School, Zürich
79
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
76
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
74
Schriftenreihe Studien zum Konsumentenverhalten
73
Springer eBooks / Business and Economics
65
Journal of business research : JBR
64
Journal of marketing channels : ... distribution systems, strategy, and management
62
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Schriften zu Marketing und Management
62
Wirtschaftswissenschaft
62
Springer Gabler Research
60
Schriftenreihe Schwerpunkt Marketing
59
Springer eBook Collection / Business and Management
59
Erfurter Hefte zum angewandten Marketing
58
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ECONIS (ZBW)
57
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1
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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2
Information sharing in a channel with partially informed retailers
Gal-Or, Esther
;
Geylani, Tansev
;
Dukes, Anthony J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 642-658
Persistent link: https://www.econbiz.de/10003765828
Saved in:
3
Implications of channel structure for leasing or selling durable goods
Bhaskaran, Sreekumar R.
;
Gilbert, Stephen M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 918-934
Persistent link: https://www.econbiz.de/10003900007
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4
Retailers' multichannel and price advertising strategies
Zhang, Xubing
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1080-1094
Persistent link: https://www.econbiz.de/10003909170
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5
Comparative advertising and in-store displays
Shaffer, Greg Eric
;
Zettelmeyer, Florian
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
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6
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
7
A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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8
A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela
;
Klapper, Daniel
;
Villas-Boas, Sofia
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10003973166
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9
Cross-market discounts
Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
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10
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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