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How complex do movie channel contracts need to be?
Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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Information sharing in a channel with partially informed retailers
Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10003765828
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Implications of channel structure for leasing or selling durable goods
Bhaskaran, Sreekumar R.; Gilbert, Stephen M. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 918-934
Persistent link: https://www.econbiz.de/10003900007
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Retailers' multichannel and price advertising strategies
Zhang, Xubing - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1080-1094
Persistent link: https://www.econbiz.de/10003909170
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Comparative advertising and in-store displays
Shaffer, Greg Eric; Zettelmeyer, Florian - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
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Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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A larger slice or a larger pie? : an empirical investigation of bargaining power in the distribution channel
Draganska, Michaela; Klapper, Daniel; Villas-Boas, Sofia - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10003973166
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Cross-market discounts
Goic, Marcel; Jerath, Kinshuk; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
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"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie; Katona, Zsolt; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10008905595