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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Faculty & research / Insead : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share
Bowman, Douglas
;
Gatignon, Hubert
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
3
,
pp. 222-242
Persistent link: https://www.econbiz.de/10006931990
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Research Issues at the Boundary of Competitive Dynamics and Market Evolution
Soberman, David
;
Gatignon, Hubert
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10006878226
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