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Wernerfelt, Birger - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 755-763

Persistent link: https://www.econbiz.de/10003780101

Freimer, Marshall; Horsky, Dan - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 796-810

Persistent link: https://www.econbiz.de/10003780114

Singh, Vishal; Zhu, Ting - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1020-1035

Persistent link: https://www.econbiz.de/10003791783

Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125

Persistent link: https://www.econbiz.de/10003791802

Kannan, P. K.; Pope, Barbara Kline; Jain, Sanjay - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 620-636

Persistent link: https://www.econbiz.de/10003884910

Kumar, V.; Fan, Jia; Gulati, Rohit; Venkat, P. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 645-655

Persistent link: https://www.econbiz.de/10003884998

Fox, Edward J.; Postrel, Steven R.; Semple, John H. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 709-720

Persistent link: https://www.econbiz.de/10003885047

Basu, Amiya; Vitharana, Padmal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 792-801

Persistent link: https://www.econbiz.de/10003885076

Seetharaman, P. B.; Che, Hai - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 516-525

Persistent link: https://www.econbiz.de/10003868042

Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 599-608

Persistent link: https://www.econbiz.de/10003868077