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The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony; Zhu, Yi - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
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Ticking away the moments : timing regularity helps to better predict customer activity
Platzer, Michael; Reutterer, Thomas - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 779-799
Persistent link: https://www.econbiz.de/10011584721
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Enduring effects of goal achievement and failure within customer loyalty programs : a large-scale field experiment
Wang, Yanwen; Lewis, Michael; Cryder, Cynthia; Sprigg, Jim - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 565-575
Persistent link: https://www.econbiz.de/10011532474
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Whose voice do we hear in the marketplace? : evidence from consumer complaining behavior
Raval, Devesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 168-187
Persistent link: https://www.econbiz.de/10012183082
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Some customers would rather leave without saying goodbye
Ascarza, Eva; Netzer, Oded; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
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"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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Customer bill of rights under no-fault service failure : confinement and compensation
Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10009511623