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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
22
Journal of marketing
13
Marketing Science
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of the Academy of Marketing Science
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Management Science
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Journal of economic psychology : research in economic psychology and behavioral economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Review of Marketing Science
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Journal of marketing research
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Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
3
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2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of service research : JSR
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Marketing Letters
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Review of marketing research
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The journal of supply chain management : a global review of purchasing and supply
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Advances in applied microeconomics : a research annual
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Bell Journal of Economics
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Computational Statistics & Data Analysis
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Continuing to broaden the marketing concept : making the world a better place
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European Journal of Marketing
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Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K.
(
contributor
)
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
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2
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
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3
Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
1
,
pp. 58-82
Persistent link: https://www.econbiz.de/10001104207
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On "Testing competitive market structures"
Kannan, P. K.
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
4
,
pp. 338-347
Persistent link: https://www.econbiz.de/10001117720
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5
Modeling dynamics in crowdfunding
Kim, Chul
;
Kannan, P. K.
;
Trusov, Michael
;
Ordanini, Andrea
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 339-365
Persistent link: https://www.econbiz.de/10012212450
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6
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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7
Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena
;
Pappalardo, Janis
;
Ratchford, Brian …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
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8
A descriptive analysis of publications in marketing science over its history
Murthi, B. P. S.
;
Rao, Ram C.
;
Ratchford, Brian Thomas
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 779-786
Persistent link: https://www.econbiz.de/10011409984
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9
An empirical investigation of returns to search
Ratchford, Brian Thomas
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10001140820
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10
Practice Prize Article#x2014CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Divakar, Suresh
;
Ratchford, Brian T.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10006874874
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