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Information sharing in a channel with partially informed retailers
Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10003765828
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Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.; Harlam, Bari A. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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The benefits of downstream information acquisition
Guo, Liang - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 457-471
Persistent link: https://www.econbiz.de/10003868038
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Retailers' multichannel and price advertising strategies
Zhang, Xubing - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1080-1094
Persistent link: https://www.econbiz.de/10003909170
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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Retail competition and the dynamics of demand for tied goods
Hartmann, Wesley R.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 366-386
Persistent link: https://www.econbiz.de/10003969804
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In-store media and distribution channel coordination
Dukes, Anthony; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
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"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie; Katona, Zsolt; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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The retail value chain: linking employee perceptions to employee performance, customer evaluations, and store performance
Maxham, James G., III.; Netemeyer, Richard G.; … - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 147-167
Persistent link: https://www.econbiz.de/10003708820
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Durable products with multiple used goods markets : product upgrade and retail pricing implications
Yin, Shuya; Ray, Saibal; Gurnani, Haresh; Animesh, Animesh - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 540-560
Persistent link: https://www.econbiz.de/10003984581