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The role of search engine optimization in search marketing
Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
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Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey; Nosko, Chris; Rao, Justin M. - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
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The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M. - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
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Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur; Koulayev, Sergei - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
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Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha; Ghose, Anindya - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
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A dynamic model of sponsored search advertising
Yao, Song; Mela, Carl F. - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 447-468
Persistent link: https://www.econbiz.de/10009160794
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Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
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How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley; Tucker, Catherine - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
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Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
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The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.; Shin, Woochoel; Staelin, Richard - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 485-508
Persistent link: https://www.econbiz.de/10010402545