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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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The seeds of negativity : knowledge and money
Lovett, Mitchell J.; Shachar, Ron - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 430-446
Persistent link: https://www.econbiz.de/10009160795
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A data set of brands and their characteristics
Lovett, Mitchell; Peres, Renana; Shachar, Ron - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
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Advertising and consumers' communications
Kuksov, Dmitri; Shachar, Ron; Wang, Kangkang - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10009736689
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The Asymetric Information Model of State Dependence - It is possible to distinguish between the traditional source of state dependence (the effect of the previous choice on the cur...
Moshkin, Nickolay V.; Shachar, Ron - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 435-454
Persistent link: https://www.econbiz.de/10006891963
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Brands: The Opiate of the Nonreligious Masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-111
Persistent link: https://www.econbiz.de/10008817956
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Advertising and Consumers' Communications
Kuksov, Dmitri; Shachar, Ron; Wang, Kangkang - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10010095561
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The Seeds of Negativity: Knowledge and Money
Lovett, Mitchell J.; Shachar, Ron - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 430-447
Persistent link: https://www.econbiz.de/10009028886