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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables - Using spatial contiguity in multimarket data to estimate the e...
Bronnenberg, Bart J.; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10006899804
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Products with Branded Components: An Approach for Premium Pricing and Partner Selection
Venkatesh, R.; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 16 (1997) 2, pp. 146-165
Persistent link: https://www.econbiz.de/10006923277
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Diffusion of New Products: Empirical Generalizations and Managerial Uses
Mahajan, Vijay; Muller, Eitan; Bass, Frank M. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G79
Persistent link: https://www.econbiz.de/10006936053